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Tuesday, April 14, 2009

Walker on WOM (and evangelism?)


"The key is people already talk about this stuff. They already talk about things they love. Manufactured word of mouth is indeed a bad and scary thing...but that's not what we are doing. For whatever reason, we have this natural instict to tell a friend about a product - and to get them to believe what you believe. All we're trying to do is put some form around it, so it can be measured and understood. That's not changing the social fabric."

- Dave Baltar, BzzAgent CEO from Rob Walker's Buying In: The Secret Dialogue Between What We Buy and Who We Are

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Rob Walker said...

Hi. Thanks for mentioning the book. That's actually me you are quoting -- that's someone I quoted in the book. I would say your readers are advised to read the book itself to see who is quoted, and in what context. There are many points of view on the issue under discussion. You are attributing to me one point of view that I have never actually expressed.



Rob Walker said...
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Jarrod said...


Thanks for saying something. It has been changed.

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